XNUMERIK : Digital Performance Marketing Agency

Our Services What we can do for you

# Lead Generation

Getting leads is essential to your business’s growth. By leveraging advanced digital marketing strategies, we are able to deliver marketing & sales qualified inbound leads that will skyrocket your sales reps’ numbers. Stop wasting time & money on cold outreach and let us show you the power of inbound lead generation.

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# Digital Advertising

Want impactful exposure for your brand or a new product launch? Digital Advertising has so much to offer. From innovative new formats to targeting options you could only dream of before, let us impress you. With built-in native tracking and AI-powered optimization, rest assured no cent will be wasted.

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# PPC Management

Get the most out of your Pay Per Click budget and gain an unfair advantage over your competitors. With expert PPC campaign setup and management, your ROI will surge in no time. We support most channels and employ the most advanced strategies.

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# Digital Strategy

Strategy is often overlooked by agencies and clients because it’s not fun. We believe that a sound strategy is the foundation of a successful Digital Marketing journey. Take a step back and let us find the best approach for you, you’ll avoid costly mistakes.

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Our Credentials A Reliable & Global Partner

Since 2009, our agency has stood the test of time proving its resilience to crises and reliability for long-term partnerships.

The COVID-19 pandemic showed our customers how dedicated and resourceful we are to keep serving them.

With customers on all continents and campaigns running in 22+ countries, our culturally and geographically diverse team will help you tailor your message and marketing strategies to clients from all around the globe.

Why manage multiple vendors when one can do the trick?

Claim your free no commitment 15 min expert consultation from one of our partners

REQUEST CALLBACK

Our Values,Your Satisfaction

In a sea of digital marketing agencies promising you anything and everything to win your business, we are committed to the values that have made us successful for the past 12 years.

Transparency

The lack of transparency on actual media costs and campaign results has plagued our industry for years leaving advertisers frustrated and wary of their partners. We believe that transparency and honest communication foster collaboration and improve outcomes.

Accountability

What you cannot measure, you cannot improve! Yet, so many digital actions are executed with no clear KPIs or real time dashboards only to end in failures. As a performance oriented agency, we never compromise on reporting so you can see how we deliver on what we’ve promised.

Respect

In addition to respecting your business, brand and culture, we also have immense regard for your internal processes and guidelines. As such, we try to accommodate our clients' specific needs and expect them to be respectful of our time and efforts in return.

Your benefitsWhy partner with us?

#Brand safety

While we are a performance oriented agency, such results should never come at the expense of your brand. Protecting your brand from bad buzz or competitors’ hijacking is a constant concern..

#Flexibility

Our industry is infamous for rigid long term contracts that tie you up with an agency even when they don’t deliver. We put flexibility and accountability back in digital marketing.

#Global reach

Struggling to find a truly global agency? Look no further, we are one of the very few agencies capable of delivering results across channels, markets, time zones and cultures.

#Innovation

Technologies such as AI are already powering our clients’ campaigns while we focus on value creating strategies. Act now to prevent your competitors from taking the tech lead.

Our Certifications You’re in good hands

Google Partner

Enjoy top-quality campaign setup & management and gain an unfair advantage from exclusive features only Google Partners have access to.

SEMRush certified

Steal your competitors’ successful keywords, contents, and strategies with exclusive insights from the world’s largest source of competitive data.

HubSpot Certified

Boost your lead generation results with Inbound Marketing best practices from the world’s leading platform.

Facebook BluePrint

With more than 2.5 Billion active users worldwide and competitive advertising costs, being Blueprint certified is a must for successful social ads campaigns.

Our Work See how we helped
them succeed

LEAD GENERATION, SEM, PPC, CRO

2016 - 2020

INITIAL BRIEF

COMPANY	WorldWide Immigration Consultancy Services is the world’s leading immigration and resettlement services company based in India with 30 branches overseas
CHALLENGE	We are opening a new Branch in North Africa, but our marketing team neither speaks the local languages nor understands the culture. We need a multicultural agency that can speak to our customers effectively while meeting our international standards.
GOALS	Generate maximum qualified sales ready leads for immigration services, both Skilled and Business

What we did

WWICS was using very basic landing pages like this one which was non mobile friendly and was converting at 12% only.

We implemented the following improvements:

Redesign the landing page
Make it responsive and mobile friendly
Use a faster and closer hosting server
Improve lead education with more content

The new landing

Click here to visit

Campaign optimisation

Use better keyword selection and targeting to only bring highly qualified and engaged visitors to the landing page

Design state of the art HTML5 dynamic creatives to better grab attention and increase clicks dramatically

Implement AI powered optimization algorithms to improve overall campaign performance

After

Channel development

To grow the Google Ads account even more, we implemented Smart Display, an AI driven technology that highly automates and improves targeting on the Display Network

We also introduced LinkedIn as a new marketing channel to generate premium leads

In 2019, we added Gmail Ads to further grow the account and tap into less competitive spaces bringing in quality leads at lower price

224%

Increase in
conversion rates

Key results

After seeing our initial results, they decided to have us implement the same strategy on all overseas branches with the following results

Conversion rates increased by 224%
Lead qualification improved dramatically, between 35% and 150% depending on channels
Lead quantity improved by 52%
Average cost per leads decreased by 19%
Branches saw an average surge of 72% in revenue

CUSTOMER
TESTIMONIAL

Anwar KARIM
Assistant Vice President

It has been a great experience to have worked with XNUMERIK. We started with one branch and now all of our branches throughout the world are getting digital marketing campaigns from them. I strongly recommend their services to all other companies.

SEO, Drive to Store, E-Commerce, PPC

2012 - 2014

INITIAL BRIEF

COMPANY	UCAR is one of France’s leading Low Cost car rental brands with more than 250 branches in the country.
CHALLENGE	Coming from a non digital culture, UCAR was facing fierce competition from the likes of Hertz, Avis & Europecar and was strugling to increase online bookings and visibility
GOALS	Get more qualified traffic by improving organic search engine rankings, then convert that traffic profitaly to sales

What we did

All website pages were audited to determine what had to be improved

Comprehensive keyword research was conducted to determine long tail keywords to target in Phase I and more competitve short tail keywords for Phase II

All pages were optimized technically for speed and mobile responsiveness

Content was rewritten and enriched with strategic keywords and semantic signals

A team of linkbuilders worked on getting the desired number of quality links on a weekly basis

Campaign management & tracking

We had to completely rebuild the Google Ads account from scratch

Everything from keyword research and selection to ad copywriting was done manually and refined several times

Google Analytics and conversion tracking with e-commerce was implemented

Attribution modeling was extremely usefull as customer journeys were mostly made of 3 or 4 touchpoints before conversion, we thus had to conduct indepth analysis to attribute conversions to the right channel

Since phone calls are a major goal in the industry, we implemented the dynamic phone call tracking that was made available by Google. With it, each user was shown a unique temporary phone number that tied it to the click making conversion tracking and call attribution way more granular and powerfull

Key results

+172% in non brand related traffic thanks to SEO after 12 months
Google Ads campaigns drove website visits, conversions and Drive to Store customers and were profitable despite tight margins and high costs
E-commerce revenue grew from 1 to 2 millions euros a year and the company stock benefited from it
The non e-commerce business was also positively impacted thanks to drive to store customers and call but we were note given any data on that
As a result, UCAR had us implement a similar strategy on the OPEL Rent service that they managed for General Motors

CUSTOMER
TESTIMONIAL

Joézèr LEBRUN
Chief Marketing Officer

We were introduced to XNUMERIK by our IT company, they came highly recommended for their expertise in SEO which was a major challenge for us at the time. As Google kept making updates, things got harder on the SEO side so we decided to broaden our acquisition channels and found XNUMERIK to be a flexible and knowledgeable partner all the way until we decided to build our own in-house team

SEO, E-Commerce, PPC, CRO

2013 - 2014

INITIAL BRIEF

COMPANY	Prestigia.com is an Online Travel Agency offering a selection of premium only accommodations all around the globe at very competitive prices.
CHALLENGE	In one of the most competitive industries online, being able to grow profitably is very challenging and we were struggling with most channels leaving us over dependent on a handful of partners like trivago
GOALS	Boost our organic presence and traffic with SEO while building a strong and profitable PPC strategy on more than 20 countries and 3.000 hotels

What we did

With thousands of hotels and multiple languages, the website was huge and only a small percentage of the pages were actually getting crawled effectively, thus reducing Search Engine visibility and traffic as shown in the graph below

By redesigning the navigation, most pages would be no more than 3 clicks away from the home page which made them easily crawlable and increased traffic automatically

Search Engine Optimization

Duplicate content was another major concern and it was unrealistic and unprofitable to work on all pages. Our solution was to prioritize our SEO efforts by focussing on the pages that had the most potential like category pages

For example, more text was added in the form of a city guide then external linkbuilding was conducted to boost the page authority

In order to boost user experience signals too, session recording was implemented and many causes of friction were identified and fixed.

Other improvements like security seals and Trustpilot badge were added in strategic locations which helped keep users on the website longer and improved conversion rates too

Campaign management

This was by far the most challenging PPC project we have had to run as we had to deploy a multi market multi language campaign on one of the most competitive and most expensive industries online

Unlike our client, the competition accepted bookings with free cancellation and no pre payment, our slightly lower prices were therefore not enough to compete on broad intent keyword like « Paris hotel » or « Bangkok luxury hotels ».

Our solution was to only buy hotel names which indicated the customer had made a decision and was looking for the best possible deal

We also decided to partially avoid the confrontation by going with Bing. Bing Ads has the reputation of having less tech savvy users and wealthier ones. This was a great idea and generated good returns untill booking and other competitors upped their game and made clicks overpriced for us.

61%

Of traffic from SEO
After 6 months

Key results

After seeing our initial results, they decided to have us implement the same strategy on all overseas branches with the following results

+61% in non brand related traffic from SEO after 6 months
PPC campaigns managed to break even financially but were profitable by helping the brand get known more
We helped the OTA make a dent in the highly sought after North American market
Overall conversion rates improved by 14%
The new channels made prestigia.com less reliant on other channels which improved their ability to negotiate better deals

CUSTOMER
TESTIMONIAL

Thami TAZI
CEO & Founder

In a cut-throat industry like online travel, Digital Marketing is key to our success. We have found XNUMERIK to be extremely knowledgeable and ROI oriented while being able to work on numerous markets and languages, something we were struggling with from previous partner. Overall, we were happy with the results they delivered

Branding, B2B

2018

INITIAL BRIEF

COMPANY	Schneider Electric is a multinational corporation specializing in electrical equipment. With 135.000 employees worldwide & $27B in revenue last year, SE is a Fortune Global 500 company.
CHALLENGE	In 2018, Schneider Electric had just revamped it’s B2B branding launching EcoStruxure and needed to get it’s message accross to all key audiences around the world
GOALS	Effectively reach key business audiences in 6 French speaking African countries with limited budget to boost brand recall & Top Of Mind for the newly launched brand

The solution

The only way we could reach the highly targeted B2B audience was by using LinkedIn, however, LinkedIn is notoriously expensive and the client’s budget wouldn’t have been enough for the desired message repetition
We thus decided to use LinkedIn to engage audiences by having them visit the website. Once they had taken that first step, we were able to qualify them as interested and store them in a custom propriatary audience
We would then use the Google Display Network to retarget that highly qualified audience as much as we wanted at lower costs!

How it works

Some creatives

How it looked in reality

CUSTOMER
TESTIMONIAL

Imane BEJJA
Marketing & Communication Leader - Africa

With a tight budget and big ambitions for our Business Brand Campaign, we were looking for creative strategies that would allow us to make an impact on our target without breaking the bank. XNUMERIK’s team managed to come up with a smart strategy that impressed us on the paper and delivered results on the field.

LEAD GENERATION, Social Ads, PPC, CRM

2016 - Present

INITIAL BRIEF

COMPANY	ASILAH INVEST is a leading real estate developer in Morocco. The company is behind the mega project of Asilah, a northern city of Morocco located a few miles away from the famous Tangiers.
CHALLENGE	Transition from a traditional way of advertising and selling properties to using Digital channels and tools to modernize the marketing & sales process and reach foreign markets
GOALS	Help the sales team boost sales by delivering daily qualified leads interested in visiting the project

What we did

Step 1: The Strategy

Competitive research and international benchmarks showed that an elaborate lead generation
and nurturing process was the best possible strategy

Step 2: Website & Content

Professional photos of the project were taken by a partner photographer
Our team came up with compelling arguments and great copy
We designed an innovative yet simple to navigate one page website
A lead magnet was added to capture the leads
The website was made fully reponsive to accommodate any smartphone or tablet perfectly

Step 3: Campaign setup

We deployed advertising campaigns on all major channels like Google Search, Google Display, Facebook & Instagram...
Relevant keywords were selected and creatives (videos, banners…) were designed
Analytics and performance tracking tools were setup to track performance and improve
To reach all relevant audiences, campaigns covered 3 continents

Step 4: Lead nurturing

Once a lead is captured by the lead magnet, a follow up sequence of emails is automatically sent to the lead
Each email provides useful information about the project and a call to action to further engage the prospect
Once a lead has been nurtured and showed interest, it is transferred to the sales team

Step 5: CRM implementation

A customer lead management system was developed by our team to meet the client’s unique needs and challenges
The sales team was trained and coached to better use the system
We frequently gather user feedback and feature requests to further improve the system and roll out new versions

72%

more sales

Key results

Project visitors increased by 42%
Lead qualification improved dramatically, leading to a 35% increase in closing rates
Sales increased by 72% and average marketing cost per sale decreased by 85%
Time to close was shortened by 12 days on average

CUSTOMER
TESTIMONIAL

Zyad ALKHALIDI
COO

Digital lead generation has truly changed the way we do business and boosted our sales significantly even in difficult times. The CRM that was implemented helped us have better visibility on sales activities and make changes
We were also able to tap into the lucrative middle eastern markets
Our satisfaction with XNUMERIK’s work is why we are still working with them today.

+175 Happy customers

+630 Active campaigns

6.7M Qualified leads

FAQ

Digital marketing is any kind of marketing that is geared towards smartphones, laptops, tablets and basically any other device that is capable of connecting to Wi-Fi. Traditional marketing will focus on radio, TV, print and film, whereas when it comes to digital marketing we want to be thinking about apps, websites, blogs, social media, email and online content.

A digital marketing agency is a business (like us!) which assists other companies with their online marketing efforts. Agencies can be as involved as the client would like. For some of our clients we handle all digital projects but for others we only provide ideas and recommendations through consulting. Our goal is to be an extension of our clients’ teams, support internal marketing teams with specialized digital services.

There are so many benefits to digital marketing! The underlying goal of digital marketing is to bring more qualified users to your website. Through a mix of digital marketing tactics, you are able to guide users through their online journey, resulting in more conversions for your business.

The beauty of digital marketing is that all of the tactics work together in harmony. An effective digital marketing strategy will also reinforce your traditional marketing, providing your target audience with cohesive messaging.

There are also a number of benefits to digital marketing over traditional marketing. Digital marketing is flexible. With digital, you have the ability to make changes over the course of a campaign, unlike traditional where you’re locked into long campaigns that are set in stone.

Digital campaigns are also much easier to track because you can set up tracking pixels, create robust event tracking across your website and develop trackable links using utm parameters, which all tie your success directly back to specific campaigns. These pixels allow for remarketing campaigns which target users who have previously visited your website based on the actions they took.

In order to provide our demanding clients with world-class service and leading expertise, we focus on a subset of Digital Marketing services that have a direct and measurable impact on business performance and bottom line. If you need extra services, our network of trusted partners can certainly help and we will be more than happy to refer you or act on your behalf.

Absolutely, it’s even one of the reasons businesses chose to partner with us. If you are looking to go global or expand to a few key countries, our international experience will certainly come in handy. If you are already present in multiple regions of the globe, you might want to improve performance or simply reduce the number of vendors you manage. We also have extensive experience in emerging markets like Asia and Africa where you can experience exponential growth at minimum costs.

Most of the time we are agile enough to adapt our processes to your needs. Working with medium and large corporations requires complying with company regulations so it’s something we are comfortable doing for long-term projects.

Absolutely. Having a good idea of your goals, your customer profile, your Unique Selling Proposition, a logo and generally speaking a good Marketing Framework is often a great way to set you off for a successful marketing campaign.

Early-stage startups are not great candidates for our services as they often lack a proven business model, a solid marketing framework as well as funding. Small Businesses are better candidates provided they have some experience with Digital Marketing and a sufficient budget. This being said, at XNUMERIK we hate to discriminate so please get in touch with us, and an Account Executive will assess your needs and let you know what we can do for you.

Yes, we highly recommend that you have a sufficient budget if you are serious about getting results from Digital Marketing. In most developed countries, $5,000 is often the bare minimum. If you are targeting cheaper countries, please reach out to our team for a custom estimate.

Yes. While Digital Marketing produces its best results over time, we do accept one-shot or short term projects under some conditions. Please do share your project with us and we will get back to you asap.

Agencies work with such a diverse portfolio of clients that they have a much broader view of the market, technologies, trends, best practices... Inhouse teams tend to be experts in their specific market and always benefit from being challenged on the technical side of things.

Additionally, agencies are able to attract, compensate and challenge senior experts, something even the largest corporations have a hard time doing.

Also, because of the numerous accounts they manage, digital marketing agencies have special perks from key players like Google or Facebook and they can also afford to invest in R&D which wouldn’t make sense for a business on it’s own.

Meet your goals
with a result-driven Global Digital Marketing Agency

Our Services What we can do for you

# Lead Generation

# Digital Advertising

# PPC Management

# Digital Strategy

Our Credentials A Reliable & Global Partner

Our Values,Your Satisfaction

Transparency

Accountability

Respect

Your benefitsWhy partner with us?

#Brand safety

#Flexibility

#Global reach

#Innovation

Our Certifications You’re in good hands

Google Partner

SEMRush certified

HubSpot Certified

Facebook BluePrint

Our Work See how we helped
them succeed

+175 Happy customers

+630 Active campaigns

6.7M Qualified leads

What best describes your company?

What are your goals?

Describe your project:

Do you have a budget in mind?

One last step

FAQ

Our Services What we can do for you

# Lead Generation

# Digital Advertising

# PPC Management

# Digital Strategy

Our Credentials A Reliable & Global Partner

Our Values,Your Satisfaction

Transparency

Accountability

Respect

Your benefitsWhy partner with us?

#Brand safety

#Flexibility

#Global reach

#Innovation

Our Certifications You’re in good hands

Google Partner

SEMRush certified

HubSpot Certified

Facebook BluePrint

Our Work See how we helpedthem succeed

+175 Happy customers

+630 Active campaigns

6.7M Qualified leads

What best describes your company?

What are your goals?

Describe your project:

Do you have a budget in mind?

One last step

FAQ

What is digital marketing?

What's a digital marketing agency?

What are the benefits of digital marketing?

Are you a full-service Digital Marketing Agency?

Can you work in overseas markets?

Can you work with existing material and/or internal tools?

Are there any requirements to start Digital Marketing?

Do you take Startups and Small Businesses?

Is there a minimum budget?

Do you take one-shot projects?

I have an inhouse team, how would we benefit from working together?

Our Work See how we helped
them succeed