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What we did

WWICS was using very basic landing pages like this one which was non mobile friendly and was converting at 12% only.

We implemented the following improvements:

• Redesign the landing page
• Make it responsive and mobile friendly
• Use a faster and closer hosting server
• Improve lead education with more content

Key results

After seeing our initial results, they decided to have us implement the same strategy on all overseas branches with the following results

• Conversion rates increased by 224%
• Lead qualification improved dramatically, between 35% and 150% depending on channels
• Lead quantity improved by 52%
• Average cost per leads decreased by 19%
• Branches saw an average surge of 72% in revenue

What we did

• All website pages were audited to determine what had to be improved


• Comprehensive keyword research was conducted to determine long tail keywords to target in Phase I and more competitve short tail keywords for Phase II


• All pages were optimized technically for speed and mobile responsiveness


• Content was rewritten and enriched with strategic keywords and semantic signals


• A team of linkbuilders worked on getting the desired number of quality links on a weekly basis

Key results

After seeing our initial results, they decided to have us implement the same strategy on all overseas branches with the following results

• +61% in non brand related traffic from SEO after 6 months
• PPC campaigns managed to break even financially but were profitable by helping the brand get known more
• We helped the OTA make a dent in the highly sought after North American market
• Overall conversion rates improved by 14%
• The new channels made prestigia.com less reliant on other channels which improved their ability to negotiate better deals

The solution

• The only way we could reach the highly targeted B2B audience was by using LinkedIn, however, LinkedIn is notoriously expensive and the client’s budget wouldn’t have been enough for the desired message repetition
• We thus decided to use LinkedIn to engage audiences by having them visit the website. Once they had taken that first step, we were able to qualify them as interested and store them in a custom propriatary audience
• We would then use the Google Display Network to retarget that highly qualified audience as much as we wanted at lower costs!

Step 1: The Strategy

Competitive research and international benchmarks showed that an elaborate lead generation
and nurturing process was the best possible strategy

Step 2: Website & Content

• Professional photos of the project were taken by a partner photographer
• Our team came up with compelling arguments and great copy
• We designed an innovative yet simple to navigate one page website
• A lead magnet was added to capture the leads
• The website was made fully reponsive to accommodate any smartphone or tablet perfectly

Step 3: Campaign setup

• We deployed advertising campaigns on all major channels like Google Search, Google Display, Facebook & Instagram...
• Relevant keywords were selected and creatives (videos, banners…) were designed
• Analytics and performance tracking tools were setup to track performance and improve
• To reach all relevant audiences, campaigns covered 3 continents

Step 4: Lead nurturing

• Once a lead is captured by the lead magnet, a follow up sequence of emails is automatically sent to the lead
• Each email provides useful information about the project and a call to action to further engage the prospect
• Once a lead has been nurtured and showed interest, it is transferred to the sales team

Step 5: CRM implementation

• A customer lead management system was developed by our team to meet the client’s unique needs and challenges
• The sales team was trained and coached to better use the system
• We frequently gather user feedback and feature requests to further improve the system and roll out new versions